ALive was born from the hands of the same team that created and promoted the electronic music scene in Romania in the past 20 years: The Mission. The love for music and diversity led to the establishment of ALive – our second brand of events that’s dealing with live acts in the genre of rock, pop, indie, hip-hop and many more. Whether it’s happening in Bucharest, on the seaside or at Mogoșoaia Palace, ALive delivers a premium music experience that leaves an impression on all parts involved: the artists, the audience, the partners. 

ALive built a level of trust and reliability with the international artist community, thus helping to put Romania on the map of major concert tours. On its past editions, we have confirmed names such as Kings Of Leon, Disclosure, Kovacs, Underworld, Chicane, LP, Morcheeba, Placebo, The Chemical Brothers, Moby, Kings Of Leon, Jessie Ware, Jamie Woon, Buena Vista Social Club Orchestra și Omara Portuondo, Parov Stelar and so on.

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Aroc is a young organization, but it includes experienced voices and who have demonstrated, over time, long-term involvement and good practices.
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